Knoops Academy

There's a % for every mood — and a craft behind every cup.

Welcome to the Knoops Academy. Academies 1-4 are for every Knoopologist, new or existing. Academy 5 unlocks once you're on the leadership track.

1

Brand & Culture

The Knoops story, told properly — and a way to hear it straight from Jens.

Start here
2

Ritual & Hospitality

The four-question interview and everything that turns a drink into an experience.
3

Counter Operations & Safety

Opening, closing, food safety, allergens, and running a smooth counter.
4

Craft & Recipes

The real craft behind every drink. Growing — structure's built, specifics coming.
5

Leadership & Store Trainer

For staff in or entering a leadership role. Unlocks on promotion.